Top 5 Travel and Local Apps in Latin America Q4 2023

The fourth quarter of 2023 saw notable performance trends among the top 5 Travel and Local apps on a unified platform in Latin America. Here’s a closer look at how these apps fared in terms of weekly downloads and active users.

Airbnb experienced a steady increase in weekly downloads, starting at 333K at the end of September and peaking at 525K in the final week of December. Active users also saw a significant rise, beginning at 2.4M and reaching 3.2M by the end of the quarter.

Booking.com: Hotels & Travel maintained a consistent download rate throughout the quarter, with weekly downloads fluctuating between 185K and 288K. Active users showed a steady growth, starting from 3.9M and increasing to 5.1M by the last week of December.

Decolar: Voos e Hotéis observed a significant increase in weekly downloads mid-quarter, peaking at 246K in the week of November 20. Active users also saw a notable rise, beginning at 1.4M and reaching 1.6M by the end of December.

Google Earth had a relatively stable performance in terms of downloads, starting at 138K and ending the quarter at 101K. Active users slightly declined from 1M at the end of September to 898K by the end of December.

BlaBlaCar: Carpooling and Bus saw a substantial increase in weekly downloads towards the end of the quarter, reaching 201K in the final week of December. Active users grew from 1.8M in late September to 2.1M by the end of December.

These insights are based on data from Sensor Tower, where more detailed analytics and trends can be explored.